Anything that a celebrity does becomes a massive thing in the market. This is the reason why such a thing as endorsements exist. If there is a product that is not selling, the marketing team of that company will look for ways to make it sell. The easiest way to do this is by getting a celebrity to endorse the product. It could even be on a television or online advertisement. It is well-known information that stars can profoundly influence the public. This public we speak of also includes patients of many diseases.
What celebrities do and how they live their lives can affect how much water people drink, how much they may exercise, and can even affect the biological, social, and psychological processes of patients of different diseases, as studies show. Opinions about healthcare and how to go about it can differ positively or negatively. Based on how much a celebrity is loved or hated by the public. It can even change people’s opinions about medically proven, evidence-based treatments, and practices.
Research And Results Of Celebrity Influence On Medical Patients
A lot of research was conducted to find out to what extent celebrities can influence medical patients and health literacy. Researchers conducted searches on many electronic databases such as Sociology Abstracts, PubMed, PsycINFO, BusinessSource Complete, Humanities Abstracts, etc. to link the same with celebrity influences. However, the result of this search was that they found fourteen instances of impact on patients by celebrities.
Celebrity endorsements activate a lot of reactions in the brain. Studies say that the qualities we see in a celebrity become automatically associated with the product that they are endorsing, which is why celebrity endorsements work well when trying to increase audiences and buyers. These endorsements can inculcate feelings of trust in a brand as well. Moreover, by using this logic, if a very successful celebrity creates a video advertisement about how important health is, and how important it is for medical patients always to do health-friendly and health-enhancing things, the patients will understand and do the same.
Celebrities Who Helped Out Many Patient
When someone we respect gives us any advice, like it or not, we feel inclined to follow it. For a star to be at the forefront of a health campaign would be a handy and smart thing to do. Therefore, many celebrities have come out with their own experiences, which may not have necessarily been in the form of endorsements or advertisements. Moreover, they may have just wanted to share their stories with the public, but it caught the eyes of many patients.
Katie Couric, a journalist, publicly spoke about her colonoscopy at a television talk show in the year 2000. In the month following this, similar examinations increased by 21%. Next, singer-actor Kylie Minogue was very public about her experience with breast cancer. Following this, breast cancer tests and mammographies increased by 40% in Australia. Cervical cancer tests shot up after actor Jade Goody fell victim to it. However, there is a foundation today called the Michael J. Fox Foundation for research on Parkinson’s Disease. Sir Elton John is an AIDS advocate, Katy Perry has been public about the vitamins she takes daily. Therefore, all of this has helped patients out to normalize their conditions and medications and has also made them feel much better about any illness they have.